LaToya Hodge Resume
Growth Marketing Leader | Customer Obsessed | Coach + Team Builder| Tenacious Storyteller| Big Thinker & Do-er| Dragon Slayer| Optimist
La Toya has 17+ years of experience in brand marketing, PR/ media relations, budgeting, strategic planning, campaign development, and relationship management.
Currently guiding brand and growth marketing at Smart City. Responsible for increasing adoption in service areas while driving full branding program inclusive of all web, digital, and print.
At Cappfinity she reported to the executive leadership team, co-developed Cappfinity go-to-market strategy and execution in the US. Within a year, she was promoted to a global leadership role and led content marketing, demand generation, sales enablement, public relations, and digital marketing representing the voice of the customer and or partner.
As a key member of the Florida Consortium of Metropolitan Research Universities leadership team, she was responsible for program management, joint marketing, communications, events, and community engagement. She also worked to help faculty and administrators use big data for curriculum alignment, career preparation, employability to ensure students succeed long after graduation.
During her tenure at Poly (formerly Polycom) LaToya managed channel partner enablement initiatives, thought leadership programs, and strategic communications to improve alignment and engagement with Polycom channel and alliance partners. She designed annual sales enablement campaigns for TEAM Polycom that achieved program goals four years in a row. She also led global demand generation campaigns including “Workplace of the Future” and “Defy Distance”.
During her three year stint at Agfa, LaToya managed strategic programs, executive communications, and public relations for the North American territory. She also successfully relaunched GreenWorks; an award winning multi-channel demand generation program during her tenure.
La Toya has presented in the US, Jordan, Cambodia, and Rwanda on topics related to skills based hiring, talent development, leading remote teams, business communications, social selling, women in technology and careers in STEM.
She is a certified mentor through the Mentoring Standard. LaToya invests in local and global causes such as the Taste of Science, Support our Scholars, Jobs Partnership of Florida, Tech2Empower and TechWomen.
LaToya is an avid traveler and has visited 31 countries and counting. She has also completed one marathon, over 25 half marathons, and a mini triathlon.
La Toya lives in Orlando, FL with her family.
