La Toya Hodge

Brand • 4th April 2025

Smart City Brand Refresh

New messaging and repositioning across all assets: digital, print, web, social etc.

Demand Generation • 29th November 2023

Pipeline and Sales Acceleration

Customer stories were leveraged across channels to drive brand awareness, trust, engagement with ICPs, and meetings with decision makers.

Marketing • 29th November 2023

Exploring the Future of Marketing, Technology, and Ethics

Served as special guest. This episode covers the Future of Work, Generative AI, and emerging technologies.

Public Relations • 22nd September 2023

Earned Media

Earned media was leveraged to drive demand. Bylines and features on/in CNBC, The Wall Street Journal (UVM: 25M), Reader's Digest(4.7M) and Fast Company (UVM: 2.6M) – as well as regional national coverage via Good Day Chicago. Earned media also improved online referrals to the new corporate website.

Sales Enablement • 21st September 2023

Thought Leadership

High impact content used for sales enablement, thought leadership, lead generation, virtual events, and PR.

Brand • 21st September 2023

Brand Refresh

New messaging and repositioning across all assets: digital, print, web, social etc.

Thought Leadership • 24th January 2023

Thought Leadership

As Global Head of Marketing at Cappfinity, I joined this episode to discuss trends in the job market and the talent landscape.

Sales Enablement • 2nd July 2022

Lead Generation

Owned Media: I joined this episode to cover ‘A Candidate-Driven Job Market, a multi-touch program.

Brand • 18th December 2019

Launch Campaign

Guided the launch of the Florida Consortium brand.

Sales Enablement • 8th December 2019

Annual Partner and Sales Enablement Event

Designed communication strategies, incentives, lead generation tactics.

Brand • 8th December 2019

Launch Campaign

Designed the Florida Consortium brand launch plan and campaign to engage stakeholders and communicate impact.