La Toya Hodge

1st December 2025

Partner Marketing

Comprehensive program with Orlando City Soccer, a Major League Soccer team. Three year program designed to significantly boost visibility, credibility, and revenue by leveraging shared audiences, expertise, and resources. This program will help Smart City enter into new markets, foster innovation through unique product drops, and build consumer trust.

Brand • 4th April 2025

Smart City Brand Refresh

New messaging and repositioning across all assets: digital, print, web, social etc.

Demand Generation • 29th November 2023

Pipeline and Sales Acceleration

Customer stories were leveraged across channels to drive brand awareness, trust, engagement with ICPs, and meetings with decision makers.

Marketing • 29th November 2023

Exploring the Future of Marketing, Technology, and Ethics

Served as special guest. This episode covers the Future of Work, Generative AI, and emerging technologies.

Public Relations • 22nd September 2023

Earned Media

Earned media was leveraged to drive demand. Bylines and features on/in CNBC, The Wall Street Journal (UVM: 25M), Reader's Digest(4.7M) and Fast Company (UVM: 2.6M) – as well as regional national coverage via Good Day Chicago. Earned media also improved online referrals to the new corporate website.

Sales Enablement • 21st September 2023

Thought Leadership

High impact content used for sales enablement, thought leadership, lead generation, virtual events, and PR.

Brand • 21st September 2023

Brand Refresh

New messaging and repositioning across all assets: digital, print, web, social etc.

Thought Leadership • 24th January 2023

Thought Leadership

As Global Head of Marketing at Cappfinity, I joined this episode to discuss trends in the job market and the talent landscape.

Sales Enablement • 2nd July 2022

Lead Generation

Owned Media: I joined this episode to cover ‘A Candidate-Driven Job Market, a multi-touch program.

Brand • 18th December 2019

Launch Campaign

Guided the launch of the Florida Consortium brand.

Sales Enablement • 8th December 2019

Annual Partner and Sales Enablement Event

Designed communication strategies, incentives, lead generation tactics.

Brand • 8th December 2019

Launch Campaign

Designed the Florida Consortium brand launch plan and campaign to engage stakeholders and communicate impact.