Partner Marketing
Strategy, events, campaigns, and programs in collaboration with sales +partners to drive revenue
Thought Leadership
•
22nd September 2023
Executive Event Series
Events designed to nurture prospects and reengage customers. Guided the format of the sessions, panel recruitment +briefing, event location scouting, digital marketing communications and PR.
Sales Enablement
•
21st September 2023
Thought Leadership
High impact content used for sales enablement, thought leadership, lead generation, virtual events, and PR.
Brand
•
21st September 2023
Brand Refresh
New messaging and repositioning across all assets: digital, print, web, social etc.
Sales Enablement
•
8th December 2019
Annual Partner and Sales Enablement Event
Designed communication strategies, incentives, lead generation tactics.
Sales Enablement- Content Marketing
•
4th December 2019
Channel Management Summit
Designed thought leadership plan for channel sales leaders to solidify Polycom channel leaders as experts within the video collaboration technology industry. This particular project is inclusive of Executive Communications, Content Development, Social.
Demand Generation
•
4th December 2019
Food Revolution Campaign
Established global partner marketing communications strategy. Worked alongside internal teams to accelerate partner revenue growth through regional channel-focused demand generation programs and partner marketing support. This project was initiated by the Americas channels team.
Thought Leadership
•
4th December 2019
Taste of Science Event
Planned, coordinated, and executed corporate programs. Managed and tracked milestones. Researched and identified speaker that supported overall event goals, objectives, and that also aligned with Florida Consortium priorities.
